How do we support our clients as a strategic communications advisory in the age of AI? That was the central question at our annual H/Advisors Strategy Summit in Berlin last week. Once a year, leaders from across our global network come together to discuss strategy and shape the future of our firm together.
What great advisory looks like today
A defining moment came from our guest speaker Monika Schaller, Chief Communications Officer at SAP. For her, the value of great advisory firms comes down to “1. Perspective, 2. Challenge, 3. Network. Plus one thing that’s non-negotiable in today’s world: staying ahead of your clients on AI.”
In a landscape shaped by geopolitical shifts, technological disruption and mounting pressure to change, one capability remains critical: providing strategic direction and translating it into concrete options for action.
Our international network as a competitive advantage
As a group with European roots, we know that reputation is built market by market, while economic, political and technological developments increasingly play out across borders. That’s why we deliberately invest in exchange across our international network. Close dialogue on challenges, methods and best practices helps us gain fresh perspectives and put experience from different markets to work, including in how we use AI.
AI as a driver of communications advisory
AI is redefining our work. Clients expect us to think ahead and lead the way on their behalf. With our AI roadmap and shared tech platform, we are well equipped to do just that. We’re breaking new ground to unlock every opportunity for our clients: accelerating processes, making decisions on a stronger data foundation and developing new offerings.
Our ambition remains unchanged: to strengthen reputations, build trust and support organizations as advisors who engage on equal footing in achieving their strategic goals.
Saskia Lübbers, Director
H/Advisors Deekeling Arndt