Restructuring

Navigating restructuring with clear communication

Restructuring is a business-critical situation — with significant impact on employees, the public, and financial markets. At the same time, the pressure to communicate effectively is immense: Trust must be maintained, clarity provided, and acceptance for far-reaching change created. With a clear strategic roadmap, aligned messaging, and solid stakeholder management, we guide companies safely through every phase of transformation.

Making responsibility visible

Communication during restructuring processes demands clarity, conviction, and the ability to engage in dialogue. Conflicting interests collide — both internally and externally. To retain control of the narrative, companies must create transparency and actively involve target audiences: employees and works councils as well as media, policymakers, and investors. We develop a resilient narrative, create formats for participation, and empower leadership to communicate credibly in critical times.

Effectively communicating a vision for the future

Change needs perspective. We build trust in the new direction — through clear communication and targeted reputation management throughout all project phases — across all relevant stakeholders. When necessary, this includes political support. We ensure the management team remains capable of acting, manage uncertainty, and foster acceptance for what is necessary — and what is possible.