The first 100 days of a new government are usually a grace period, during which time the new government is given 100 days to set a new course, settle in, set priorities, and translate the outstanding issues of a coalition agreement into concrete measures and initiatives.

In today’s fast-paced world, everything has to move quickly

Since May, the new coalition has been working tirelessly to stimulate the economy. There is no sign of a grace period. The pace is rapid, expectations are high, and schedules are packed.

And the federal government is delivering. Its immediate action programme has set the course, financing has been agreed in the new draft budget and the finishing touches will follow in September.

Companies also need to set up their 100-day programme

If they haven’t already done so, companies and organisations should also define their 100-day plans and how they can use the new momentum to their advantage. After all, the federal government’s new financial room for manoeuvre must also result in concrete projects. The tax and legal simplifications are meant to help implement new, innovative ideas, while the accelerated procedures should enable the implementation of funds.

All the money that is made available should be utilised. Being close to your own constituency representative can also help to find ways to use it.

Competing for attention

The schedules of political decision-makers are full, and many stakeholders are trying to secure a place for their issue on the agenda as quickly as possible. It is therefore crucial not to get lost in the crowd. Define your issue in such a way that it is clear how it can contribute to the new dynamic.

Look for a suitable time when your issue has a chance of being addressed. After all, politics is an economic organism, and time is precious. Anything that is not immediately relevant will be pushed to the back of the queue and only addressed later – if at all.

Engage in dialogue with politicians

Address your concerns to ministerial bureaucrats and Members of Parliament, and demonstrate how your solutions and demands can contribute to the broader objective of achieving rapid and effective growth. If you make demands, make it clear what you will deliver. The time for complaining is over. Now, everyone should work together and emphasise their own contribution through positive communication.

Inspire majorities

Strong data and facts form the basis of every argument and cause worth supporting. However, people often forget this. If they are not correct, your cause and your communication will not be successful.

This is why, when it comes to successful communication in the political arena, it is important to translate your data and facts into creative, emotionally appealing formats that are supported by many and also backed by politicians. This is how you create majorities in favour of your cause.

Bernd Buschhausen, Managing Director

H/Advisors Deekeling Arndt

[email protected]