Public Affairs

Public affairs: a strategic lever in politicised markets

Global crises, increasing regulatory pressure and societal change are profoundly transforming business models. Political decisions now significantly influence corporate strategy — from sustainability and technology to supply chains. In this dynamic environment, public affairs has become an essential business function: it provides early guidance, strengthens advocacy efforts, and enhances corporate resilience.

Public affairs as a key to corporate resilience

Public affairs helps companies effectively, clearly and legitimately present their interests within the political arena. It is central to positioning within the political and regulatory landscape. Strategic public affairs fosters dialogue structures, enables targeted advocacy, promotes robust stakeholder relationships — and increases the chances of political resonance at both national and European levels.

An integrated part of strategic communication

Modern public affairs consultancy integrates analysis, stakeholder management and communication into a clear, strategic approach. Through issue monitoring, agenda setting and direct access to decision-makers in Berlin, Brussels and beyond, we ensure our clients’ political agility — placing their issues where opinions are formed.