Change Communications & Management

Making change understandable

Changes are part of everyday life in companies. They are often complex, urgent and affect people, all at the same time. To make progress possible, plausible and understandable communication content is needed. Our change approach does just that: it combines an analysis of employees’ sensitivities with customised messages. A convincing narrative, a clear ambition, a concise mission, authentic values — our approach provides orientation, creates meaning and enables identification through emotional appeal.

Strengthen leadership

For successful change, employees must perceive their leadership as reliable and committed. This requires senior leadership to be visible and all managers to be actively involved. We empower leaders to fulfil their central role as mediators and ‘translators’ of change, making complex content tangible and bringing change to life within their teams.

Change as a joint project

Employees cannot be convinced to embrace change through information alone. Acceptance and identification, which arise through active participation, are crucial. We demonstrate the progress and concrete benefits of change to everyone in their everyday working lives. The targeted use of change agents and corporate influencers supports this process by acting as multipliers and setting an authentic example of change.